WordPress websites for small business

WordPress Websites for Small Business

The role of the website has changed. It’s no longer the key point of contact between a company and its customers.

Social media and mobile devices have altered our behaviour. Consumers – and increasingly businesses buying from other businesses – now expect to engage with a company or a brand on social media. Sales, marketing and PR executives are using their personal social media accounts to listen, identify and engage with customers, prospects and partners.

This is known as Social Selling.

It’s replacing the traditional strategies of cold calling, direct mail and email marketing.

But you will, ultimately, want to attract prospects to your website, either to buy directly or to find out more. So the content must be easy to read on all types of screen. If it’s difficult customers will move on elsewhere.

Besides, mobile-friendliness will now play a key role in the way websites are ranked, and sites that are not mobile optimised will appear lower down on Google’s search results.  So if a customer hasn’t followed a link in the first place, they’ll never find you using search.

And the content itself?

Fewer words, more pictures, less spin, more authenticity and most importantly, make it simple. Attention spans are short. Create content your target audience needs – use keyword search and trend analysis to determine what your target customers search for. Use SEO to create content and digital marketing campaigns focused on answering customer needs that link to well designed website landing pages.

The bottom line is – if you’re not active on social channels and also not prominently displayed in Google search results, you will lose customers, traffic and business.

WordPress Websites for Small Business responsive screens

With this shift, do you still need agencies to create content, manage websites, perform SEO, and manage pay per click (PPC) ad campaigns?

With the right training, much of this can now be done in-house. Many innovative companies are repurposing marketing and PR budgets, using them instead for customer engagement, SEO and user experience. It’s not rocket science. Your customers, partners and competitors are active on social media – you should be too.

Innovative companies use WordPress responsive websites

WordPress powers millions of responsive websites around the world. It’s more than just a blogging platform. WordPress.org is an open source software development community and as we’re active members of this community, we know what we’re doing.

WordPress.org allows you to easily self manage your web pages and have complete control over your own website. The community around it builds applications, themes and plugins that can be seamlessly integrated – including ecommerce, SEO and CRM.  As more Open Data sets are released, more information rich apps and plugins will also appear. The open source development community is far larger than the combined number of software developers at proprietary software vendors.

We can help you build your website and train you how to self-manage it.

Innovative companies use WordPress responsive websites

Take the Mobile Friendly Test

Take the Mobile Friendly Test

You will be able to reduce costs, increase efficiency and improve customer engagement.

“If you can do it in Microsoft Word, you can do it in WordPress.”

You can concentrate your time and effort on customer engagement and creating compelling content, without worrying about technical issues.

Web pages auto-adjust to iPhones, Blackberries, Androids & iPads.
Text only browsers love WordPress.
It’s ideal for people with disabilities.

WordPress’s plugin architecture allows advanced functions to be added to your website.

Everything from blogs, forms, online surveys and ecommerce.

WordPress is durable because it updates itself automatically.
So as web technologies evolve, your website evolves at the same time
and you don’t have to build a new website to keep up.

When WordPress is used properly, it can result in wonderful websites.

But the key words are “used properly.” WordPress is, in many ways, similar to a kit-car or a modular home. All of the pieces are there, but require assembly. To ensure you hit the road running, we help you lay out your content and pre-install all the tools and plug-ins you need to run your online business effectively. During the build phase, we collaborate with you and your team and train you how to self-manage all elements of your WordPress website – including SEO and CRM.

You want to sell products from your website?

  • We help you set up your merchant account (for example PayPal or Bitcoin) and a shopping cart.
  • We then train you how to maintain and update your shop.
  • We build your website and train you to self-manage it.
  • You will be able to reduce costs, increase efficiency and improve customer engagement.
  • If your WordPress website is combined with our Digital Transformation Platform, this will greatly accelerate your ability to generate new business.
  • Our video elearning services complete the picture and will empower your business.

Take a look at some examples of our work

Andy Sheppard

  • WordPress website
  • Content – text
  • Social media integration
  • Audio samples
  • Ecommerce
  • Blog
  • Online event bookings
  • Email marketing
  • SEO

Hereford Left Bank

  • WordPress website
  • Content – text, images
  • Social media integration
  • Ecommerce
  • Online event bookings & ticket with bar code
  • Online sales promotion
  • Email marketing
  • Incentive coupons via mobile
  • SEO

Nature In Art

  • WordPress website
  • Content – text, images
  • Social media integration
  • Advanced event calendar with automated functions
  • Light box gallery of the collection
  • Corporate email hosting with antivirus and spam protection
  • SEO
  • Email marketing

Lyde Court

  • WordPress website
  • Content – text, images
  • Social media integration
  • Ecommerce
  • Online event bookings & tickets with bar codes
  • Online calendar of events
  • Email marketing
  • SEO

Pengethley Farm Shop

  • WordPress website
  • Content – text, images
  • Social media integration
  • Ecommerce – inc separate pricing and login for trade buyers
  • Email marketing

SimplyThai.Kitchen

  • WordPress website
  • WordPress training
  • Online menus
  • Online table booking via mobile
  • SEO

Philip Kolvin QC

  • WordPress website
  • Content – text, images
  • Content updating
  • SEO

Hampton Bishop Parish Council

  • WordPress websites
  • Training for parish councillors
  • Content – text, pdf, images
  • Email newsletters
  • Online collaboration
  • Social media integration.