Digital Transformation Platform

Our easy-to-use Digital Transformation Platform enables small businesses and departmental teams to sell and market more effectively and efficiently. It’s cloud based and uses open source software. The Digital Transformation Platform can be easily managed, owned and operated by you – without specialist programming skills, expensive agency retainers, large software licence fees or on-going support costs. We train you in all aspects of the Digital Transformation Platform as we create it with you.

The platform can be used by teams managing official social media accounts and also by individual sales and marketing executives to manage their personal business social media accounts.

It combines and integrates WordPress, social media channels, the social media management tool Hootsuite and Google Chrome, with plugins and extensions for ecommerce, SEO, content creation, email, CRM and voice over IP (free real-time video calls).  The website component of the platform uses WordPress themes and is fully customisable. The key benefit of using WordPress is that it is fully responsive and will work across PCs, tablets and mobiles and it also dynamically reformats website pages and content when viewing with vertical or horizontal screens.

Digital Transformation Platform
Plugins for
• Ecommerce
• SEO
• Email
• Newsletters
• Event calendars
• On-line tickets
• Social networks
• Skype

Once a theme is selected, we work with you to customise the design to fit your brand identity. This is important as visitors to a small business website prefer authenticity to standardised corporate website templates. During this phase we also create a site-map of pages and start populating the site with your content.

If you have an old website we can extract the content to populate the new WordPress website, at the same time editing and enhancing to optimise SEO. Or we can help you to develop content – either by creating it for you, or teaching you how to do it yourself, using our network of freelance associates. Please see the team pages for more information. A key part of this process involves search keyword and trend analysis to understand what your target audience searches for and building this into your content and marketing strategy.

Web site and social media integration

At the same time as creating the WordPress website, we also create, integrate and optimise your social media channels. As part of our complete digital landscaping of your business, we identify the social channels your customers, competitors, prospects and partners are most likely to use. This ensures only relevant channels are selected.

The primary business social media channels are Facebook, Twitter, LinkedIn and Google+.   We also recommend using Audio Boom, YouTube and Instagram. These perform a double function; they are social media channels and also free content creation and hosting channels for audio, video and images. We show you how to easily create SEO optimised text, audio, video and image content using these channels and then how to share this content into Facebook, Twitter, LinkedIn and Google+.

Social Selling training

During this period, we also start training your sales, marketing, PR and communication teams in Social Selling techniques. The training is practical and customised to your business. It’s about changing business models and how you engage. It’s about listening, not shouting.

We work with you to devise clear common-sense social media guidelines so employees feel empowered and not restricted. Then we train employees how to use different social channels and also how to enhance their personal profiles; how to find, curate and share interesting and relevant content and how to listen, use keyword search, understand trend analysis – these skills will enable them to monitor and engage with customers, prospects and partners.

Throughout this process you and your team will have access to our online video elearning service.

 

Digital Transformation Platform

 

Digital Transformation Platform

Content Creation

Good quality, relevant and interesting content is the key to building an audience. But many small businesses feel they don’t have the time or skills to create it – or that it will be too expensive.

It doesn’t have to be this way.

During our digital landscaping exercise we identify thought-leaders and influencers relevant for your business. We extract their Twitter handles and add them to custom Twitter lists giving you real-time expert news feeds on your market. These lists can be enhanced and extended over time as you target new markets.

Selected plugins allow you to easily curate, repurpose and share this content across one, some or all your social channels directly from Twitter. The content can be auto-scheduled to publish only at pre-defined times, or it can be published immediately.

 

Digital Transformation Platform

 

This is an example of a Twitter list on “Artificial Intelligence” containing the real-time tweets from 15 selected artificial intelligence experts and thought-leaders. We identify an interesting article and simply click on the plugin button launching an editing and scheduling panel.

We can now edit the caption and publish the link to any, some or all of our social networks including Facebook, Twitter, LinkedIn, LinkedIn groups and Google+. Note the automatic creation of a unique “ow.ly” tracking code that provides analytics on the hyperlink.

By using this approach you can easily and quickly populate your social media channels with expert, interesting and relevant content for your audiences.

You can add your own SEO optimised content into the mix and point to specific pages on your website. This could, for example, drive traffic to your ecommerce landing pages and blogs.

We also show you how to easily create and share audio, video, images and infographics. You don’t always need an expensive agency; a mobile device is now your video camera, microphone and editing suite. Don’t forget; modern audiences trust authentic messages.

However, we can also assist you with more advanced content design, such as in-depth industry white papers, product/service descriptions, new market research, data mining open source intelligence and video interviews using our network of freelance associates. Please see the team pages for more information.

Hootsuite Dashboard

Once the WordPress website and social media channels are live and you are using the plugins to create content, you can listen to your market, engage with your customers and identify prospects.

For this we use the Hootsuite dashboard. HootSuite is a cloud-based, social media management application which allows you to easily import and manage your Twitter feeds, Twitter lists, WordPress website, Facebook pages, LinkedIn company and group pages, Google+ and other social networks in one dashboard.

The teams managing your official company social media channels will use Hootsuite Pro, this is a low cost subscription service that includes approvals, user permissions and team admins. All other employees will use Hootsuite basic, this is free and allows each employee to manage their own personal business social media channels.

 

Digital Transformation Platform

 

The dashboard enables you to install all your social networks, lists and WordPress website as information streams. Once installed you can listen, monitor and engage with your community directly from the dashboard.

It also has a powerful publishing capability that synchronises all content created and scheduled using the Twitter editorial plugin.

 

Digital Transformation Platform

 

You can publish and schedule your own content and add links to your WordPress website pages, videos, images and audio content.

The dashboard has an extensive range of built-in reporting templates and analytical capabilities that allow every social network and all content to be measured for effectiveness.

 

Digital Transformation Platform

 

As you enhance your Twitter lists by identifying and adding relevant influencers, customers and prospects, the dashboard allows you to quickly sift through the lists and identify the best advocates for your business. Advocates are more likely to share interesting content on social media and can amplify your business to their networks.

 

Digital Transformation Platform

 

Once an advocate is identified, you can also use plugins and digital tools to extract additional information. One particular tool enables you to extract the location of any Twitter account and drill down into the locations of those they follow or are followed by to identify and validate individuals. This is a useful capability for any small business serving a specific region, location or market, as you can then add relevant people to your Twitter lists for engagement and marketing opportunities.

 

Digital Transformation Platform

 

Similar to the open source community that builds plugins for WordPress and apps for Apple iStore, Hootsuite has a developer community that builds apps for the Hootsuite dashboard. As we build the Digital Transformation Platform, we identify, test and integrate Hootsuite apps relevant for your business requirements. Hootsuite apps include email, CRM, online surveys and trend analysis.

Digital Transformation Platform

Google AdWords and PPC Social Media Adverts

As you grow your social channels and business audience by creating and sharing your own SEO optimised unique content and also the expert-curated content from the Twitter lists, the next phase is creating Google AdWords and pay per click ads on LinkedIn, Facebook and Twitter. These ads can be targeted very precisely and can include a link to specific landing pages on your WordPress website, such as your ecommerce section.

We can train you in how to set up these campaigns. You don’t need an expensive agency to do it for you. Pay per click advertising has the potential to generate very good return on investment and is an excellent way to supplement organic SEO.

Google Analytics will allow you to monitor and measure the effectiveness of all content, campaigns and landing pages.

Chrome Browser

We recommend using Google Chrome as your internet browser. Chrome has a very simple and elegant user interface compared to other browsers. It’s also faster at loading webpages, which means users tend to get a faster, smoother web experience. This is particularly useful when accessing cloud services such as Hootsuite, Twitter, LinkedIn and WordPress. All these services can be saved as bookmarks in the browser, enabling quick and easy access.

It also has a gallery of thousands of browser extensions that include some very powerful productivity enhancing tools. For example, there’s an application which helps translate any webpage viewed, including Twitter and LinkedIn, in over 50 languages; a useful feature for those looking to expand into new markets.

As well as extensions, Chrome also works seamlessly with Google Apps. These are a collection of cloud-based office programs, allowing users to connect and share information remotely. The suite features email, calendar, word processing, spreadsheet, and presentation programs, all integrated to share information quickly and easily between applications and also across mobile. For an agile small business Google Apps offer considerable operational and cost benefits compared to traditional software licence-based products.

Summary

We provide an easy-to-use Digital Transformation Platform enabling small businesses and departmental teams to sell and market more effectively and efficiently. It’s cloud-based and uses open source software.

The Digital Transformation Platform can be easily managed, owned and operated by you – without specialist programming skills, expensive agency retainers, large software licence fees or on-going support costs. We train you in all aspects of the Digital Transformation Platform as we create it with you.

The platform can be used by teams managing official social media accounts and also by individual sales and marketing executives to manage their personal business social media accounts.

We train your sales, marketing, PR and communication teams in Social Selling techniques. The training is practical and customised to your business.  It’s about changing business models and how you engage. It’s about listening, not shouting.

The Digital Transformation Platform combines and integrates WordPress, SEO, social media channels, Hootsuite and Google Chrome with plugins and extensions for ecommerce, content creation, email, CRM and voice over IP (free real-time video calls).

 

The Digital Transformation Platform will enable your business to benefit from Social Selling

What others say about Social Selling

  • Sales reps who leverage social selling in their sales process are 79% more likely to attain their quota  (Aberdeen Research Group)
  • Sales people using social media in their sales exceeded quota 23% more often (ASG Consulting)
  • 78% of salespeople using social media outsell their peers (Forbes)
  • Social selling leaders have 45% more sales opportunities (LinkedIn)
  • 54% of those using social selling have closed a deal as a direct result of social media (ASG Consulting)
  • 75% of B2B decision makers and 84% of C-level and VP executives use social media to inform their decisions (IBM)

Still need convincing?

Click on this research paper below and find out more about the business benefits of Social Selling.

Digital Transformation Platform

Digital Transformation Platform Andy Black Associates