Are you ready for the digital economy?   Take the test

Question 1 – Is your website ready?

Are you ready for the digital economy? Take the test. Until recently websites were designed for PCs or laptops. But, Google has changed its search algorithm. It now rewards sites that can be easily read on mobile devices. Sites that are not mobile optimised will appear lower down on Google’s search pages.

Not sure how your website measures up?

Try the Google test on the right of this page. A mobile-friendly website is customer-friendly too. It’s easy to read without zooming in and out. There’s plenty of space so your fingers can tap the right link. The content and pages format properly without jumps or delays.

A mobile-unfriendly site can stop visitors from looking – and buying.

We can help you. We build WordPress websites that are fully responsive across all devices, operating systems and screen sizes.

Take the Mobile Friendly Test

Take the Mobile Friendly Test

We also provide consultancy and training services in ecommerce, SEO, content design, digital marketing and social media integration – these services will enable your content to precisely meet the search needs and search trends of your target audiences – leading to increased conversions and engagement.

And you need to get moving so you don’t miss out. Most web searches are now on a mobile device and the use of ecommerce is accelerating.

Is your business ready for the digital economy

Is your business ready for the digital economy

Question 2 – What about the human factors?

Society is changing

Are you ready for the digital economy

Power is changing

Hard Power
Force
Economic
Coercion
Predictable
Controlled
Push
Direct
Orders

Soft Power
Attract
Cultural
Influence
Unpredictable
Viral
Pull
Indirect
Ideas

Diplomacy is changing

diplomacy is changing

Companies are
changing

Hierarchical Structure
Compete
Control
Talk
Symmetrical
Information
Corporate IT
Focus group
Monthly reports
MBA
Call centres
Restructure
Rigid
Closed

Self-Organising Network
Collaborate
Alliance
Listen
Asymmetric
Intelligence
Cloud services
Crowdsourcing
Real-time analytics
AI
Chatbots
Adapt
Agile
Open

Employees
are changing

Past
Work 9-5
Work in office
Use company PC
Corporate IT
Focused on inputs
Low productivity
Travels to meetings
Defined skills
One job
Climbs corporate ladder

Future
Work anytime
Work anywhere
Use any device
Cloud services
Focused on outputs
High productivity
Skype for Business
Continual learning
Portfolio careers
Creates own ladder

Productivity is changing

are you ready for the digital economy
are you ready for the digital economy

Sales are
changing

OLD SALES MODEL

Are you ready for the digital economy?

NEW SALES MODEL

Are you ready for the digital economy?

Customers are changing

are you ready for the digital economy?

Marketing
is changing

Old Marketing
Advertising
Inform
Interrupt
Shout
Attention
Giving
Words
Press release
News

New Marketing
Advocacy
Inspire
Interact
Listen
Participation
Sharing
Pictures
Idea starting
Stories

Politics is changing

Activism is Changing

Communication is changing

are you ready for the digital economy

Data is changing

are you ready for the digital economy

News is changing

Are you ready for the digital economy? Are you ready for the digital economy?

Content is changing

We don’t read every word individually
We don’t read every word individually
We don’t read every word individually
We don’t read every word individually
We don’t read every word individually
We don’t read every word individually

Reality is changing

are you ready for the digital economy

Brands
are changing

BRAND CENTRIC

Are you ready for the digital economy?

Male

CUSTOMER CENTRIC

Are you ready for the digital economy?

Female

Advertising
is changing

Are you ready for the digital economy?

Are you ready for the digital economy?

Customer experience
is changing

Are you ready for the digital economy?

Are you ready for the digital economy?

Customer service is changing

Are you ready for the Digital Economy?

Are you ready for the Digital Economy?

Trade is
changing

Is your business ready for the digital economy

Money
is changing

Are you ready for the digital economy?

Crime is changing

are you ready for the digital economy andy black associates
are you ready for the digital economy andy black associates

Populations
are changing

Are you ready for the digital economy?

Connectivity
is changing

Are you ready for the digital economy?

New markets and partners are emerging

Are you ready for the digital economy?

Are you ready? What’s your digital strategy?

We can help